Job Description

Responsibilities:

Develop a vision, strategic direction, and policy for category Management that will enable the company to develop and project the company’s brand image to enable development of the category.

Develop brand plans and budgets for different categories to differentiate the brand from other brands in the market to achieve the annual sales and gross margin targets in existing and new markets.

Monitor the performance of the brand for different categories to track actual performance from production to the market shelf against the Brand plan and take corrective action to ensure growth in sales and market share.

Supervise all Sales Promotions campaigns to execute all Brand Plans in line with Client’s objectives to boost category growth and increase trials.

Negotiate and manage contracts with suppliers, securing favorable terms and conditions.

Oversee product assortment planning and pricing strategies to maximize profitability and market share.

Support the Production, R&D, Marketing, and Sales teams in identifying and developing new or modified products through brand studies to achieve the category sales and gross margin objectives to introduce new products to the market.

Conduct in-depth market research and analysis to identify trends, opportunities, and threats based on the Manager - Category recommendation, market conditions, and competitor products/activity and implement brand planning to ensure implementation of the plans.

Provide all the needed support to the marketing team to develop unique selling propositions and targeted marketing communications to increase brand awareness and overall equity.

Ensure that Brand Management is executed in line with international standards so that management decision-making is based on sound brand methodology to ensure competitiveness in the market.

Collaborate with cross-functional teams, including marketing, sales, finance, and operations, to achieve category goals.

Track and measure key performance indicators (KPIs) and make data-driven decisions to optimize performance.

Stay up to date on industry trends and best practices in category management.

Required Skills

Bachelor’s Degree is required in Marketing or related field.

Master's Degree or professional certificate is preferred, MBA or CBM.

7-12 years of relevant experience in FMCG Brand Management & Development, Consumer Analysis, Marketing or Sales.

Experience with meat and protein categories is essential.

Good managerial skills, innovation, good interpersonal skills, strong verbal and written communication skills, and good presentation skills. Good planning, organizing, and analytical skills. Customer service skills.