Job Description

Responsibilities:

Develop and execute engaging content strategies across social media platforms (LinkedIn, Instagram, Twitter, Facebook, etc.).

Create and manage email marketing campaigns to promote upcoming events and nurture leads.

Build and maintain strong relationships with media outlets, journalists, and influencers to secure event coverage and PR opportunities.

Craft compelling press releases, blog posts, and marketing copy tailored to various platforms.

Monitor and report on social media analytics, campaign performance, and media exposure.

Work closely with design and event teams to align campaigns with overall marketing goals.

Support on-ground marketing activities during events and expos.

Stay up to date with industry trends, competitor activities, and platform updates to refine marketing efforts.

Assist in developing and maintaining the company’s brand voice and presence.

Required Skills

Bachelor’s degree in marketing, Communications, Media, or a related field.

2-5 years of experience in digital marketing, social media handling, email campaigns, or PR/media relations.

Proven experience in creating and executing successful marketing campaigns.

Excellent copywriting and content creation skills.

Proficiency in tools like Mailchimp, HubSpot, Canva, Meta Business Suite, Google Analytics, etc.

Strong organizational and communication skills.

A proactive, team-oriented mindset with attention to detail.

Fluency in English is required.