Responsibilities:

Deliver customer communications through CRM and owned channels related to customer engagement, retention, and revenue for existing customers with Client credit cards 

Deliver customer communications assets and plans relating to credit card onboarding journeys, cross-sell, ancillary services, or next best offer through CRM. 

Prepare the plans with business stakeholders identifying what communications are required to what customers, at what times and through which channels

Prepare the communications and creative assets in English and Arabic. 

Preparing approvals on copy and messaging across relevant stakeholders across credit card product, legal, compliance, marketing, and business

Ensure links are tagged appropriately and managing the customer journey from an EDM to website or app or other appropriate digital platforms including the Client Mobile app 

Working with internal departments on requesting data for the communications (where required) and managing tests of communication with appropriate approvals 

Managing the calendar of communications and booking of slots for EDM, SMS within Client operating model.    

Track marketing performance pre, during and post launch to ensure timely identification and effective resolution of corrective actions  

Ability to deliver on executional excellence, managing projects on time and within budget

Required Skills:

Bachelor’s degree in marketing or related discipline.

8 years relevant experience in marketing

Experience in a CRM marketing role working with agencies and teams.

Marketing background in banking or CRM preferred. Advertising or marketing agency experience also acceptable only if on CRM. 

Experience working on CRM campaigns and on CRM platforms – specifically Microsoft Dynamics

Experience of working with global, regional, and local marketing teams 

Experience in the region and ideally also developed markets.

Strong attention to detail

Ability to review English copy with strong knowledge of copywriting, grammar rules and what makes effective marketing copy 

Able to build and execute on creative ideas.

Comfortable in understanding marketing strategies and plans – esp for below the line communication and retention plans. 

Able to adhere to clear marketing processes and influence other departments to align.

Demonstrate a proactive, flexible and solution driven attitude and stress resilient.

Good communication and project management skills.

Fluent in English and ideally Arabic also. 

Computer literate and technology passionate. 

Ability to travel between office locations for meetings and workshops.